 |
| Demo, HAAN Power & Finesse SI-75 |
By Debbie Mitchell
Last week I went to an afternoon lunch and demo presentation for HAANUSA's latest product. The company based in Lancaster Pa., is well- known in Korea for it's wide selection of multi-purpose steam cleaners, now has products available in the United States. Known for its cutting edge technology when it comes to the household steam mop HAANUSA is getting ready to introduce a new product this summer.
Romi Haan, President and Chief Executive Officer of HAAN Corporation was on hand at B.Smith's restaurant in New York City to discuss the product she designed when she was a young Korean housewife. Her goal, to free homemakers from hours spent on their knees scouring the floors. In Korea it's very important to keep clean floors in the home and they are usually scrub washed daily. With the help of engineers and product designers, Romi Haan developed a steam mop that cleans sanitizes and is durable for many years.
The layout for the product presentation at lunch was excellent and reminded me of the many TV demo segments I have produced over the years . Not all demo segments are effective and it is easy to ruin a presentation in few minutes of television time. To get the most out of your TV demo minutes I have outlined a couple of tips to help you have a successful interview. If you are booked for a demo segment on a show it will be effective and good television if you have the following things in place. First , ask how much time you have for the demo segment. This will help you practice your timing and presentation beforehand.
 |
| HAANAGILE SI-40 |
#2. Have several of each product for the segment available to set up in the studio. One product will be the item discussed during the segment the others will be wallpaper or used for set decoration.
 |
| HAANALLPRO-HS-20 |
#3. During the interview while you are demonstrating the product you should talk to the interviewer at a moderate pace.
#4. Your talking points about each product should include a 3-4 line description of the product and what it does, the price point and where viewers can purchase it.
#5. If you are demonstrating a product that requires electricity where you plan to turn it on and off on -air it is important to rehearse and double check that the product actual works. It's best for the guest/expert to demonstrates the product during the segment. If you want the interviewer to use the product on-air, practice with him or her before the segment goes live or is taped.
And finally, it is a good idea to videotape your presentation ahead of time to see how the segment flows and where you need to improve in your interview. Trust me it's not easy for everyone to walk, talk and look smart on television. Ace it the first time so you are invited back again.
TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). If you are blogger or brand interested in blogger outreach campaigns or a personality interested in television placement follow Debbie Mitchell @TVProducerDeb or contact http://TheBloggerConnection.com.
No comments:
Post a Comment