Friday, June 7, 2013

Social TV and "Our Take": When Old School Meets New School



Arise TV "Our Take" Host, Christina Brown
Photo Credit: Debbie Mitchell
Earlier this week I wrote about my love of being behind-the-scenes of a television show and briefly mentioned a new project was working. Well, I've been posting teaser photos and videos on Facebook all week and now I'm in the countdown phase of the project. Arise News' "Our Take" is the latest addition to Arise TV and we premiere on... well, everything, even the date, is a work in progress. We are sooooo EXCITED!

My small staff, small BUT mighty, have been working nonstop like maniacs this week to get this show Ready4Air.  Launching a show from the ground up is no small feat, add a social media component to the mix, and you've got one big mountain to climb.   "Our Take" will be on daily for one hour in the afternoons at 1 p.m. EST. I've been telling people it's a hybrid of "The View" and "Huff Post Live" featuring people of color.  Since we'll be covering topics from a woman’s perspective and engaging our online audience through different social media channels - it truly is social TV.
Arise TV "Our Take" Show Meeting
Photo Credit: Debbie Mitchell & Christina Brown
As Executive Producer of "Our Take," I implement and oversee the look, content and feel of the program. Yes, that also includes the set and watching the budget.  We are starting from scratch here; we need show content, guests, a set, graphics, show opener, and to create social media presence. It's Friday and we haven't even settled on a start date - but trust me it will all be done and Ready4Air when the cameras start to roll.

Hosted by Arise America news anchor Christina Brown, "Our Take" offers a fresh take, our take, on the day’s news and water cooler topics. We will feature issues of significance to people of color, especially those from Africa and the African diaspora.

After 25 years in traditional television and the last two years working in social media, I get to combine my two loves. I like to say "old school skillz meets new media tools."  I have an amazing team that includes a tireless and smart talent in host Christina Brown; our tech superstars, Robert and David; bookers, Marjorie and Kuae; and a super talented intern, Ms. Briana Montalvo.  Look at us below, our computers or mobile devices are never far behind.  LOL!

Arise TV "Our Take" Social Media Team: Robert, Debbie and David
Photo Credit: Christina Brown
I love that "Our Take" will engage its online audience in every way possible, including Google Hangouts, Skype, Twitter, Facebook and YouTube.  Robert got all our platforms up this week and we already have close to 400 "LIKES" on our Facebook page so we see you are already socially engaged.
Arise TV "Our Take" Team
Photo Credit: Debbie Mitchell
We've still got only days to go and lots of work to do! The show airs in New York from 1 p.m. to 2 p.m.; 5 to 6 p.m. in London; and 8 to 9 p.m. in Johannesburg.  For now Arise TV is seen online in the US, but is in 62 million homes on SKY overseas. I love it, Deborah Mitchell Media Associates has gone global. LOL!  Don't forget to watch Ready4Air for more information on when you will see "Our Take" on Arise TV.    

Stay Tuned.....



TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA)  and  is currently a member of the James Beard Broadcast and New Media Awards Committee.  If you  have a story idea  for "Our Take" or are a brand interested in Social TV or blogger outreach campaigns, or  finally a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb.

More Ready4Air:

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6 comments:

  1. AnonymousJune 8, 2013 at 4:47 PM

    So proud of you!
    Congratulations!

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    Replies
    1. UnknownJune 10, 2013 at 9:46 AM

      Hi Neighbor,
      Thanks! Deborah Mitchell Media Associates is rockin' and rolling.
      I hope you tune in. Looking forward to your feedback.

      Hugs,
      Debbie

      Delete
  2. Patricia A. PattonJune 9, 2013 at 9:09 PM

    Oh My how did I find this!! So excited for the new journey. Just got hip to Arise TV about 2 or 3 weeks ago. Clearly there is a need for a place where our particular perspectives on everyday topics can be heard. I don't think these voices need to be famous--no hateration. I have found in social media the opportunity to connect with people who share my demographics but they do not necessarily view the world similarly nor do they interpret things happening in the world in the same way as me. So I am looking at you and wishing you the best.

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  3. UnknownJune 10, 2013 at 9:47 AM

    Thank you so much.

    I am looking forward to hearing your thoughts and hope you will engage with us when the show is on.

    Best,
    Debbie

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  4. The Mad HausfrauJune 10, 2013 at 9:53 AM

    Wishing you all the luck with this exciting new adventure that blends both of your expertise. they are lucky to have someone as brilliant as you at the wheel. Looking forward to the show!

    ReplyDelete
  5. UnknownJune 10, 2013 at 11:20 AM

    Chica,

    Thanks for all your support
    Looking forward to your tweets and worldly input as we move along!

    Cheers,
    D.



    ReplyDelete