This morning's post is courtesy Multi-Media Content Producer Suncera aka That Writing Chic. If you want to be a part of Social TV and converse in real time she'll tell you all the ways how to do it. Join Suncera on Thursday nights as she live tweets her thoughts on ABC's"Scandal". Follow her on Twitter @thatwritingchic.
Years ago when we liked a television show, we would go to work the next day and talk about it with our co-workers around the water cooler. With the advent of social media there’s no need to wait and we can interact with other show fans all around the world as we watch our preferred “must see” appointment television from the privacy of our own homes in real time.
Networks realize the value of Social Media and will often have cast members engage in “live tweets” during the time slot in which their show airs as the audience watches along. Not only does this give them a chance to connect directly with their fans, it also facilitates the growth of their social media footprint by attracting new followers. The exposure of a tweet or Facebook post to friends of fans can also lead to new viewers.
"American Idol" recently held a Live Premiere Event simultaneously in 11 U.S. cities, which was streamed, online. The Q&A session allowed fans of the show to ask the judges questions by submitting them on twitter using the hashtag #idol.
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Photo Credit: American Idol/Livestream
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The result was great promotion in advance of the show’s premiere with over 11,000 people following the event, and close to 4,000 people tweeted about it.
One network in particular has taken Social TV to the next level: Bravo. Although Andy Cohen doubles as EVP of Development and Talent at Bravo in addition to hosting “Watch What Happens Live” nightly on the network, he can be found on twitter at any given time tweeting about shows on the network.
Social Media is such an integral component of Bravo shows that several of them have a repeat episode called “The Social Edition" which features on air graphics of tweets and Facebook posts which actually occurred during the original airing of the episode.
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Photo Credit: Bravo TV
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In addition, their website has a “Tweet Tracker” embedded and constantly updates and aggregates tweets relevant to content on each of their shows.
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Photo Credit: Bravo TV
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TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA) and is currently a member of the James Beard Broadcast and New Media Awards Committee. If you are a brand interested in blogger outreach campaigns, a blogger or personality interested in television placement follow Debbie Mitchell @TVProducerDeb or contact TheBloggerConnection.com.
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