I'm positive when Michigan news reporter, Siohban Riley, started her morning she wasn't expecting to end it like this. Ugh! As you can see Riley during her broadcast accidentally doodles a giant penis while talking about area road construction.
Did viewers catch on right away? Maybe not, but ONE person did.
I can only imagine the commotion on Twitter after this aired and the laughter in the control room as it was happening. If she was wearing an earpiece someone should have attempted to STOP her.
Siohban, I hope you have a sense of humor. It was not intentional and Siohban is staying mum about it and has not commented.
Did viewers catch on right away? Maybe not, but ONE person did.
I can only imagine the commotion on Twitter after this aired and the laughter in the control room as it was happening. If she was wearing an earpiece someone should have attempted to STOP her.
Siohban, I hope you have a sense of humor. It was not intentional and Siohban is staying mum about it and has not commented.
While we're all guilty of making mistakes on the job, mistakes in television can be brutally harsh. Now add social media in the mix and that mistake is now in front of millions of viewers. Thus creating even more public humiliation that lives on in retweets, posts on Facebook, video on YouTube and finally a blog post.
Yup! I'm guilty. LOL!
Yup! I'm guilty. LOL!
In a few cases no one needs to know about the mistake. In some cases, if someone finds out the situation is handled and you move on. In the worst case scenario you get fired. In television a mistake can cost you your job or maybe worse, your reputation.
According to the San Francisco Chronicle, three producers, Roland De Wolk, Cristina Gastelu and Brad Belstock, were fired by KTVU, a Bay area station, after news anchor Tori Campbell went on air earlier this month and read what she thought were the correct Korean names of pilots killed in the recent Asiana Flight 214 plane crash at San Francisco International Airport.
As it turns out, the names Campbell read on prompter, ”Captain Sum Ting Wong,” Wi Tu Lo,” “Ho Lee Fuk,” and “Bang Ding Ow,” were fake and a part of someone's tasteless joke. A terribly insensitive joke gone bad and left the station open for criticism about their fact checking and scrambling for forgiveness from its viewers AND all of social media.
Asiana Airlines initially threatened to pursue legal action and has since retracted. The station had to own up to the mistake and without a doubt, Tori Campbell was not thrilled to return to air and make this statement:
In television, you NEVER want to have to say these words, " I/We apologize for our/my or this error." Just another reminder way it's important to phonetically spell a guest's name, pronounce it out loud and review it as you get ready4air.
As a result, the three producers and the intern at the NTSB who gave out the incorrect information all received Donald Trump's famous words, "You're Fired!"
There is no real way to describe the feeling of catching an error on-air.
As for myself, I thank the TV gods that I've never had any major mishaps. Even if I happen to see a small error, a typo or hear a mispronounced name on-air, I am pretty certain I stop breathing for a few seconds. Then a sinking and knotty feeling shows up in the pit of my stomach.
When I watched the two incidents above, I imagined that I was the producer in the control room watching the mistake unfold. Oh my!
Trust me. It's a feeling that can last for hours even after the moment of realization has passed.
We're all guilty of making mistakes on the job, and mistakes in television can be especially brutal since your viewers will see it first and the rest of the world will eventually see it due to the viral capabilities of social media.
Now it is your turn.
There is no real way to describe the feeling of catching an error on-air.
As for myself, I thank the TV gods that I've never had any major mishaps. Even if I happen to see a small error, a typo or hear a mispronounced name on-air, I am pretty certain I stop breathing for a few seconds. Then a sinking and knotty feeling shows up in the pit of my stomach.
When I watched the two incidents above, I imagined that I was the producer in the control room watching the mistake unfold. Oh my!
Trust me. It's a feeling that can last for hours even after the moment of realization has passed.
Now it is your turn.
When you find or hear a mistake on TV how much does it matter to you?
How would you handle an on-air blunder?
Share with us!
How would you handle an on-air blunder?
Share with us!
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| Photo Credit: Joan Massel Soncini |
TV/Social Media Producer Debbie Mitchell is an Emmy nominated producer who is a member of the Producers Guild of America (PGA). She is currently a member of the James Beard Broadcast and New Media Awards Committee. If you have a story idea for "Our Take" or are a brand interested in Social TV, blogger outreach campaigns, or a blogger or personality interested in television placement follow Debbie Mitchell @SocialTVDeb and/or email SocialTVDeb@gmail.com
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